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Lakshmi Chalisa is recited on Fridays, during Diwali, and throughout the month of Kartik. Goddess Lakshmi is the divine consort of Lord Vishnu and the bestower of wealth (Dhana), fortune (Bhagya), prosperity (Samriddhi), and beauty (Saundarya). The chalisa is recommended for those facing financial difficulties, during business ventures, and for married women seeking family prosperity. The eight forms of Lakshmi (Ashta Lakshmi) are invoked through this prayer.